And as expected, Apple never disappoints a consumer about an upcoming product. New releases and innovations often come a few duration of time apart from another. Today, I went over their website and it was on their home page that says that they will sell the world's thinnest computer which they call, Macbook Air.
Honestly, it certainly was astounding not only in first glance but even incredible when someone would go over the technical specs of the product. The key feature is its: nanonization of the product. This has been what happened to one of their products: the Ipod. It has gone thinner. The MacBook Air looks like a piece of biscuit snack which has a flip-top lid. It could actually be conveniently slid inside an envelop as what the ads were illustrating.
Why am I talking about this. I am not an apple user. I didn't ever own a mac in my life because I can't afford one. But this is not jealousy, but rather a form of a thought accompanied by some sort of pity.
In the Philippines, a few have these machines. I don't know the figures. At school, I spot a few library goers sitting on the reading areas with their Apple computers. Though, much that I could see (untintentionally) on their extravagant glossy widescreen LCDs was Safari showing a few non-academic content, I long thought about the fact that it is not my business to make a criticism out of such extravagant consumption with of 'useless' utility. Well, wifi is free at the library and everybody can use it for any purpose.
Pity is what I feel to those people who has just recently bought their not-so-new powerbook or macbook. Especially those which do not really intend to use it for specific specialized end (music, research, film which requires specific platform w/c is the mac)—those who are after the brand and the feel of owning a piece of sophistication. Tell me who will buy a P16k Macbook Pro for blogging and so that he or she could arrange his/her photos. There are some. Those are which aren't sober for such consumerism.
Well, if you are really going after this prestige thing, make sure you have a lot of money to consume every fresh release of Apple's new line of products. They are crazily shooting up the ground when sometimes you least expect it. If you are not that wealthy enough to cope with the demands of an ideal Apple consumer, maybe Apple is not the great brand. If the brand is the end of this consumption, it definitely creates an insatiable need for the new products.
Apple has a great deal of advertising. Ads aren't false at all but rather, overstated. The tone, that 'you need these' and 'life needs simple things,' resembles a false-need fabricator and reproduces it. Yeah. I don't know, I haven't used yet one for a whole day. I don't know how it works in extreme, heavy situations either. So I couldn't tell.
All I can say, though this is far off the topic, Safari sucks on windows. And some are telling over the internet, a few Mac users observe that it slows in a considerable amount of their Apple machines.
